I'm a 360 designer, founder, public speaker & creative polymath from Montreal (currently in Québec City). I’ve worked in multidisciplinary design roles since 2012, with an emphasis on brand strategy & brand identity.

"Why?" has always been my favourite question. I'm fascinated by psychology & philosophy; in the meaning, beliefs & identities we create & adopt to make sense of the world.

After studying Graphic Design I began channelling this existential curiosity into my work: helping startups & companies uncover their purpose, build magnetic brand identities, and attract their tribe.

With help from the District3 Startup Incubator & learnings from ThePowerMBA, I've co-founded 2 companies. First, a dental analytics & consulting ecosystem called Arthur Intel. Second, the Montreal Mushroom Festival: a gathering for fungi & psychedelic therapy enthusiasts.

I’ve given talks on graphic design, served as festival Master of Ceremonies, and moderated panels on mycoscience, tech & future of psychedelic therapy.

Over the years, I've been a traditional Hatha yoga teacher & lived in an ashram, been singer/guitarist in punk & alt rock bands, did 8 years of improv theatre, shot film photography, co-directed a documentary tour in India, and studied electronic music production at Ableton Liveschool in Australia.

My favorite soup is pho & I love a good haiku. My house is decorated in a Japandi aesthetic.