Casaubon Santé Dentaire (formerly Clinique Dentaire St-Boniface) approached us as part of a broader clinic transformation led by Arthur Intelligence’s creative branch.

One core goal was to design a superior patient experience inspired by the wellness space, moving away from commodity dentistry & towards personalised care.

To signal this change, we renamed the clinic from “Clinique Dentaire St-Boniface” to “Casaubon Santé Dentaire”: featuring the founder’s name & laying the foundation for a signature brand. 

Visually, we aimed to craft an identity that felt high-end & serene, with no reference to the over-sanitized tropes of dental branding. To help guide our efforts, we narrowed down keywords including: Welcoming, Soft, Natural, Contemporary, Professional, Structured.

The Casaubon mark contains a rising sun with a contemporary aesthetic, symbolizing renewal & new possibility: a central aspect of the dental patient experience. Enclosed in a soft-cornered capsule, it exudes levity & a welcoming energy.

Paired with strong sans-serif typography, the logo system balances emotional approachability with professional credibility.

The logotype is set in Söhne Breit, a beautifully tasteful grotesque which feels familiar yet refined; high end & understated, with a wide stance that feels structured & professional, offering a balanced contrast to its lighter neighbours.

The penned signature brings a looser, gestural aspect to the lockup. It captures the warmth and individuality behind the brand while hinting at an assurance of a high quality, personalised experience.

Together, these elements form a brand that feels elevated yet grounded. A place where patients are not just treated, but cared for; a haven for dental care.

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