Through the years, I've had the honour of being entrusted with the act of branding many startups, companies, projects & events. From fashion designers to festivals, tech startups to forest bathing retreats, clinics to coaching institutes, the briefs have been diverse in nature; each requiring their own direction, aesthetic & symbolisms.

Leaders who choose to work with me often do so for my insight-rich strategy, dedication to conceptual clarity, aim for impeccable craftsmanship, trust-building empathy, elegant processes & ability to deliver meaningful visual identities that serve as catalysts for growth.

The foundation of my branding process involves diving deep into the "Why" behind a project to help the creators understand themselves, their purpose, their vision, their mission & the desires of the people they serve. By defining their role & envisioned contribution to the world, we have the material to co-create a meaningful & evocative visual identity: communicating their essence, attracting their tribe, and planting a seed from which brand love can grow.

There is no one-size-fits-all approach to making a logo; but I've refined my process over the course of 15+ years to foster results that are simple, memorable, versatile, timeless, meaningful & aesthetically pleasing.

Among the hundreds of logotypes & marks I've produced, here's a collection of a few used & unused marks that I'm personally fond of. Enjoy!